Twinkle Khanna REACTS to Zomato's 'Pure Veg' fiasco: 'It has connotations of caste, hierarchy and untouchability': Bollywood News

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Twinkle Khanna, author and former actress, has offered her perspective on the recent controversy surrounding Zomato's 'pure veg' delivery initiative. In a column for The Times of India, Khanna acknowledged Zomato's perceived business strategy: identifying a potential market gap and capitalizing on it. However, she talked about the cultural implications that “pure plant” terminology overlooks.

Twinkle Khanna REACTS to Zomato "pure vegetables" fiasco: “It has connotations of caste, hierarchy and untouchability”Twinkle Khanna REACTS to Zomato "pure vegetables" fiasco: “It has connotations of caste, hierarchy and untouchability”

Twinkle Khanna REACTS to Zomato's 'Pure Veg' fiasco: 'It has connotations of caste, hierarchy and untouchability'

The actress-turned-author highlights the distinction between “pure vegetables” and labels like “vegetarian” or “vegan.” She maintains that “pure vegetables” carry connotations of caste, hierarchy and untouchability, which may be offensive in the Indian social context.

She compares the words to a “scalpel” or a “dagger,” depending on their use and potential impact. The unintended consequences of Zomato's choice of words serve as a warning. The 50-year-old author concludes by shedding light on the power of words to bridge divisions or stir emotions. She encourages mindful communication and suggests that well-chosen words can create understanding.

An excerpt from their caption read: “On the surface, it seemed like a solution designed for people with specific dietary needs, but beneath that layer, they forgot that 'pure plant-based', unlike vegetarian or vegan, has caste connotations, hierarchy, and untouchability. Communication is a toothed tool; It can be a healing scalpel or a dagger depending on how you use it, and that still doesn't take into account how good your aim is.”

For the uninitiated, the Zomato controversy unfolded in March 2024. The company's initial plan included a separate delivery fleet for vegetarian orders, distinguished by green uniforms. After a significant online backlash, Zomato backtracked, removed the green branding and renamed the service to “veg only.” Delivery staff also retained the standard red uniforms.

Also Raed: Twinkle Khanna trolls Akshay Kumar's dance performance at Anant Ambani and Radhika Merchant's pre-wedding ceremony; She says, “It looks like I'm about to dig an oil well.”

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