Spotify launches personalized AI playlists that you can create using prompts

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Spotify has already found success with its popular AI DJ feature, and now the streaming music service is bringing AI to playlist creation. The company on Monday introduced AI Playlists in beta, a new option that allows users to curate a playlist based on written prompts.

The feature will initially be available to users on Android and iOS devices in the UK and Australia and will be replicated in the coming months.

In addition to more standard playlist creation requests, such as based on genre or time range, Spotify's use of AI means people can ask for a wide variety of custom playlists, such as “songs to soothe my cat” Or “beats to fight the zombie apocalypse,” Spotify suggests. Hints can refer to all kinds of things, like places, animals, activities, movie characters, colors, or emojis. The company notes that the best playlists are created using prompts that combine genres, moods, artists, and decades.

Spotify also takes advantage of its understanding of users' tastes to customize playlists created with this feature.

Once the playlist is created, users can use AI to modify and refine the final result by issuing commands like “less upbeat” or “more pop,” for example. Users can also swipe left to remove any song from the playlist.

In terms of technology, Spotify says it is using large language models (LLM) to understand user intent. Then, Spotify uses its personalization technology – information about the listener's history and preferences – to complement the prompt and create a personalized AI-generated playlist for the user.

The company uses several third-party tools for its AI and machine learning experiences.

TechCrunch first reported in October 2023 that Spotify was developing AI playlists, when reverse engineers Chris Messina and Alessandro Paluzzi shared screenshots of code from Spotify's app that referenced AI playlists that “build on your signals.” were based.”

At the time Spotify declined to comment on the discovery, saying it would not make any statements on potential new features. However, in December 2023, the company confirmed that it was testing AI-powered playlist creation after a TikTok video of the feature surfaced, which a Spotify user described as “Spotify's ChatGPT”.

This feature is found in the “Your Library” tab in Spotify's app by tapping the plus button (+) at the top right of the screen. A pop-up menu appears showing AI Playlist as a new option alongside the existing “Playlist” and “Blend” options.

If a listener can't think of a cue to try, Spotify offers quick suggestions to help people get started, like “Focus on work with instrumental electronica,” “Background Cafe Fill the silence with music,” “Get excited with “fun, upbeat and positive songs” or “Explore a specific genre like Witch House” and many others.

To save an AI playlist, tap the “Create” button to add it to the library.

The company says it has guardrails around the AI ​​so it won't respond to aggressive signals or signals focused on current events or specific brands.

Spotify has been investing in AI technology to improve its streaming service for several months. With the launch of AI DJ, which expanded globally last year, the company used a combination of Sonantique and OpenAI technology to create an artificial version of Spotify's head of cultural partnerships, Xavier “X” Jernigan's voice, which would be personalized. Offers song selection. the user. Last year, Spotify said it was investing in in-house research to better understand the latest in AI and large language models.

CEO Daniel Ek also told investors other ways Spotify can leverage AI, including summarizing podcasts, creating AI-generated audio ads, and more. The company has also considered using AI technology that would clone podcast hosts' voices for host-read ads.

Before AI Playlists, Spotify launched a similar feature, Niche Mixes, which allowed users to create personalized playlists using prompts, but the product did not take advantage of AI technology and was more limited in terms of its language understanding. .