Snapchat releases 'AR Pichkari' lens to celebrate Holi 2024 with friends: How it works

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Snapchat has announced a new 'AR Pichkari' lens for Holi 2024. The mobile-based image and video sharing platform reveals that the lens was developed by a third-party developer and it allows users to shower their friends with virtual colors using their smartphones. The rear camera simulates the use of Pichkari (water gun) which is used to celebrate the festival of Holi. It is one of several Lenses introduced by Snapchat that use augmented reality (AR) technology to allow users to interact with their surroundings.

According to details shared by the company, the new AR Pichkari lens was developed by Ronin Labs and is available to all users on the platform. Like other AR Lenses on Snapchat, users can search for AR Lenses through the search bar in the Snapchat app. You can also click on this link, which will take you directly to the AR Pichkari Lens.

snapchat and squirt lens snapchat

Snapchat's AR Shot Lens was developed by Ronin Labs

Once you've selected the AR Pitcher lens, you can switch to the rear camera on Snapchat and point it at your friends. The app will use AR to identify where your friend is in the viewfinder and start spraying virtual colors on them. When you shake your phone the stream is affected, similar to using a atomizer.

You can use the AR Pichkari filter to move around and virtually spray Holi colors on your friends. There is also a bar shown on the left side of the screen, showing you how much color is left. About halfway through the process, the message “Holi Hai!” As per the details shared by Snapchat, shown on the screen.

Snapchat's AR Pichkari Lens is already available for use on the messaging platform ahead of Holi 2024 and should be available to all users in the coming days. You can access AR Lens by pointing your Snap camera (in-app camera) at the Snapcode in the image above on iOS and Android smartphones that have been updated to the latest version of the app.


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