The promotion has worked. In times where so much depends on how the promotion of a film was received and after that, what is the kind of chatter that is created around it? Shaitaan He had everything ready for it the moment his promotion came out. It was known at that time that the Ajay Devgn and Madhavan starrer would be a good enough entertainer to at least have a good start at the box office. With a three-week long closely linked promotion and marketing planned around the film, almost everything fell into place for Vikas Behl's film.

Shaitaan Box Office: Ajay Devgn starrer gets off to a very good start, opens on the same lines as Drishyam 2Shaitaan Box Office: Ajay Devgn starrer gets off to a very good start, opens on the same lines as Drishyam 2

Still, considering the kind of genre the film belongs to, i.e. supernatural/psychological thriller, one wonders if the film would really break the boundaries when it comes to going beyond those Rs. Mark 10 to 12 crores. After all, if it's not headlined by a star, that kind of genre starts at Rs. At best, they range between Rs 4-5 crore, and that too has become quite extinct. Therefore, with Ajay Devgn leading the show with Madhavan in a strong role, one expected the numbers to double (and a little more) due to the partial Mahashivratri holidays. Beyond that it wasn't really considered.

That is the reason why the film really defied all expectations and released at Rs. 15.21 crore, has resulted in a truly cheerful mood for the industry. It is certainly not the type of premiere that anyone expected, but it has occurred, even with a very large family audience, especially in the afternoon and evening shows. Actually, it is the same type of public that had lent Drishyam 2 a very good start of Rs. 15.38 crore after the pandemic and even taking into account yesterday's partial holiday, the numbers are really good.

Note: All collections according to production and distribution sources.

More Pages: Shaitaan Box Office Collection, Shaitaan Movie Review