Podcasters can now upload their RSS feeds to YouTube

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Podcast creators can now submit their RSS feeds to YouTube and YouTube Music, the company revealed in a video uploaded to its Creator Insider channel. It was previously announced in August that support for RSS feeds was coming. This functionality was available last year as an invite-only beta test.

The move to adopt RSS feeds helps YouTube solidify its position as the top destination for podcasts, especially as rival Spotify doesn't support the functionality. Other platforms simply provide an RSS feed for listeners, while YouTube takes episodes from the RSS feed and turns them into YouTube videos. This benefits audio-first podcasters because YouTube automatically takes the uploaded RSS feed and turns the podcast's show art into a video as a still image.

Image Credit: youtube

Podcasters can submit an RSS feed to YouTube by going to YouTube Studio, clicking the “Create” button in the upper right corner, and then selecting “Submit RSS Feed.” The Content tab also has the option to connect an existing podcast to an RSS feed. When a new episode is added to the RSS feed, YouTube will automatically upload the video to the channel and notify subscribers.

Last week, Google reported that YouTube has more than 100 million paid users on YouTube Music and YouTube Premium.