It's official: iPhone Pro Max is the world's most popular smartphone

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If you're a fan of the iPhone with a larger 6.7-inch screen, you're certainly not alone – and some new data for 2023 shows that Apple iPhone Pro models have taken the top spot in global annual shipments for the first time.

According to market analysts canalsThe iPhone 14 Pro Max was the best-selling smartphone worldwide during 2023, followed by the iPhone 15 Pro Max. As the firm says, this reflects “the premium shift of the market” as well as the continued dominance of the iPhone, which took seven of the top 10 spots.