IDC says Apple loses top phone maker spot to Samsung due to decline in iPhone shipments

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Apple's smartphone shipments declined by nearly 10 percent in the first quarter of 2024, hurt by stiff competition for the top spot by Android smartphone makers, data from research firm IDC showed on Sunday.

Global smartphone shipments rose 7.8 percent to 289.4 million units during January-March, with Samsung taking over the top phone maker spot from Apple with 20.8 percent market share.

The iPhone maker's sharp decline in sales comes after its strong performance in the December quarter when it overtook Samsung to become the world's No. 1 phone maker. It has moved back to second place with 17.3 percent market share, as Chinese brands like Huawei have gained market share.

Xiaomi, one of China's top smartphone makers, grabbed the third position with a market share of 14.1 percent during the first quarter.

South Korea's Samsung, which launched its latest flagship smartphone lineup – the Galaxy S24 series – at the beginning of the year, shipped more than 60 million phones during the period.

Data provider Counterpoint previously said global sales of Galaxy S24 smartphones grew 8 percent compared to the first three weeks of availability of last year's Galaxy S23 series.

Apple shipped 50.1 million iPhones in the first quarter, according to IDC, down from 55.4 million units in the same period last year.

Apple's smartphone shipments in China declined 2.1 percent in the final quarter of 2023 from a year earlier.

The decline underscores the challenges the U.S. company faces in its third-largest market, as some Chinese companies and government agencies limit the use of Apple devices by employees, a measure that restricts access to Chinese apps on security grounds. Reflects US government sanctions.

The Cupertino, California-based company will hold its Worldwide Developers Conference (WWDC) in June, where it will highlight updates to the software that power iPhones, iPads and other Apple devices.

Investors are keeping a close eye on updates on artificial intelligence development at Apple, which has said little about incorporating AI technology into its devices so far. The company lost the crown of the world's most valuable company to Microsoft earlier this year.

© Thomson Reuters 2024


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