How an iPhone powered by Google's Gemini AI could work

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So, assuming the deal goes through, what will Gemini look like on the iPhone?

First, Gartenberg says it will likely appear with a distinctly non-Apple label.

“This would likely be something Apple can't hide under its brand,” he says. “Maybe it will be a setting where you can select your assistant, where it could be Siri Classic or Siri Sequel. And if I'm Google, I'll be pushing for some kind of branding on it.”

He points out that the default search engine on iOS is now Google Search, and it has not been rebranded as an Apple service there. Any AI feature powered by Gemini will likely warrant the same flashing neon lights, especially at a time when Google is so motivated to show off its AI chops.

Apple will likely remain focused on its ambitions as well. Siri, that occasionally helpful and much-maligned voice assistant, has long lagged behind other digital assistants. Don't call it a flash in the pan, but Apple will likely be looking to Gemini-infused AI advancements to breathe new life into its lackluster digital assistant.

“I think they'll double down on Siri and be like, 'This is the Siri we envisioned when we introduced it 10 years ago,'” says Moorhead. “Essentially, it's going to be the same thing with a higher level of value. This would be something that would really work.”

This juiced-up super Siri can become a full-fledged chatbot, with integrated conversational AI that can peer deeper into your life. This has the potential to empower real-time language translations, no matter how catastrophic that may prove to be. Apple could also use Gemini to power advanced photo and video editing techniques, such as replacing backgrounds, combining multiple photos to get everyone's face just right, or adding new features to manipulate photos more holistically. Using AI-powered editing tools for.

Image generation capabilities will probably be on the table, like something originating from Dell-E or MidJourney. Moorhead suggests that Apple could also incorporate such a feature into Siri, such as using a voice command to tell the digital assistant to “make that background blue” or “make this photo a sunny day,” and then See the results right there in your photo roll.

Moorhead says a big feature that's expected on all AI-powered phones — not just iPhones, but Android phones too — is advanced AI snapshots of your life. The idea here is that on-device AI can create a record of everything that happens on your phone throughout the day, then compile all that information and have it ready to recall later.

“It's going to be a runaway hit snapshot,” Moorehead says. “For people like me who can't remember anything and have to write everything down, it's going to be great.”

Of course, these are all features that companies like Google and Samsung have already promoted, or at least are already working on. But Apple is Apple, and while it's not often the first company to bring new innovations to market, it has a way of making the implementation of an idea more attractive or easier to use — even when it requires technology from another company. are forced to participate.

“Here's an opportunity for Apple to talk about how the new generation of artificial intelligence meets Apple and Siri, and creates something better,” says Gartenberg. “It won't be enough for them to just deliver basic generative AI content. They need to be able to say they've taken Google content and really gone beyond that.”