Fossil to exit smartwatch business, Gen 6 hybrid will be last from company: Report


According to a report, Fossil Group has announced its exit from the smartwatch category, calling it a strategic move. The company entered the smartwatch business nine years ago in 2015 with the Wear OS-powered Fossil Q Founder. It released the Fossil Gen 6 smartwatch in 2021, followed by the Fossil Gen 6 Hybrid in 2022, which was the smartwatch maker's last. Fossil's notable absence at the Consumer Electronics Show (CES) 2024 led to rumors that it may be leaving the business.

The Verge reported the company's withdrawal from this segment on January 27. Jeff Bauer, Fossil's executive vice president and chief operating officer, told the publication that the decision to exit the smartwatch business was strategic due to the significant evolution of the smartwatch landscape. “Fossil Group is redirecting resources to support our core strengths and the core areas of our business that offer strong growth opportunities for us,” he said.

Last month, a Reddit user posted that he spoke to one of the company's retail store managers who told him that Fossil would not be bringing a Gen 7 smartwatch. Later, the absence of a smartwatch maker from CES 2024 was also seen as a sign of its exit from the segment.

Despite reportedly leaving the business, Fossil told The Verge that it will continue to support existing smartwatches running Google's Wear OS. The company is expected to roll out updates for them “over the next few years.”

The reported announcement would make the Fossil Gen 6 the last generation of smartwatches from the company, which was launched in 2021. The company's last offering in India was the Fossil Gen 6 Hybrid, which was unveiled in June 2022. At launch, the leather and silicone strap variant will be priced at Rs. 17,633, while the stainless-steel strap variant was priced at Rs. 19,173.

The Fossil Gen 6 Hybrid features a circular dial that is available in 40.5mm and 45mm dial sizes with three side-mounted buttons for navigation. Smartwatch Fossil Q is equipped with Intel Atom processor. It has built-in Amazon Alexa support, which can be accessed through a dedicated microphone.

The smartwatch offers health features like heart rate monitoring, blood oxygen (SpO2) tracking, a step counter, as well as various workout modes. For connectivity, it supports Bluetooth v5.0. The company claims that the Fossil Gen 6 Hybrid offers up to 2 weeks of battery life depending on usage.

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