Apple's Vision Pro now has more than 1,000 apps designed specifically for the new device


Mark Zuckerberg may be laughing at the competition in the AR/VR headset market, but Apple's Vision Pro is at least gaining popularity among developers. On Tuesday, Greg Joswiak, Apple's senior vice president of worldwide marketing, announced That company's “spatial computing” headset now has more than 1,000 apps specifically designed to take advantage of the new hardware. That's more than the more than 600 apps that Apple said just two weeks ago would be available at the device's launch, and far more than the more than 150 apps that were announced before the Vision Pro's arrival. Were ready in days.

While reviews, other than Zuckerberg's clearly biased viewpoint, have dubbed the Vision Pro the best mixed reality headset on the market, although still very much a work in progress, its $3,500 price tag means a limited amount of time for developers to There may be a market. However, App Store data indicates that more than half of developers are adopting a paid app business model instead of freemium or free with in-app purchases or subscriptions as elsewhere on the App Store. This means that even if only a few hundred customers download their app, they will receive a guaranteed income from their work.

While the Vision Pro is capable of running over 1.5 million compatible iOS and iPad apps, the spatial apps built for the headset are those designed to take advantage of its specific capabilities. This includes many streaming apps like Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, and MUBI. (Netflix is ​​a notable holdout).

The PGA Tour, MLS, NBA, Red Bull TV and others have also created apps for the new device, as have productivity app makers like Microsoft, Slack, Notion, Zoom, WebEx and others. But many independent software developers have also adapted to the new platform to fill the gaps, as Christian Selig did by creating a YouTube app called Juno, or to tackle areas where there isn't as much competition yet, such as fitness, Science, or mindfulness, among other things.

Jordi Bruin, a developer, is also working to improve an area where Vision Pro falls short with its Persona Studio app that lets users view and record their “persona” – a 3D avatar that can be used This is done when communicating with others through Vision Pro. Apple's version of Persona makes people seem weird and unlike themselves, but Persona Studio aims to improve that.

The increase in Vision Pro apps immediately after launch indicates that many developers in Apple's community still see the company as offering a viable platform for their success, despite the EU's DMA-like regulations not being fully implemented. Its recent anti-developer measures have made it toothless. Many big developers like Meta, Spotify, Epic Games, Mozilla, Microsoft, and others have come out against Apple's DMA plans, leading some to believe that Vision Pro could suffer from a developer boycott or backlash.

While there may have been some significant resistance from these big players, it's clear that many in Apple's developer community were interested in ultimately building a new device. Additionally, Y Combinator today put out a new call for startups, and added “spatial computing” — Apple's term for mixed reality (AR/VR) — to the list of companies it wants to fund. , This suggests that there will be further growth in this market going forward.