Apple iMessage, Microsoft Edge and Bing Dodge EU's Big Tech Crackdown

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Apple Inc's iMessage and Microsoft Corp's Bing search engine, Edge web browser and advertising service will avoid tough new EU rules on Big Tech platforms. The European Commission announced on Tuesday that an investigation concluded that the services do not hold a sufficiently dominant position to be regulated under the EU's Digital Markets Act. Apple and Microsoft welcomed the decision in separate statements after the announcement.

The decision by EU regulators is a victory for two US companies, which will be forced to adapt their services to meet new obligations and prohibitions designed to limit abuse of market power. The decision confirms an earlier report by Bloomberg News that the services would escape the scope of the technology crackdown.

The EU's DMA strikes at the heart of the business models of six of the world's most powerful technology companies, deemed digital “gatekeepers.” While some of their services are now set to be exempt, Microsoft and Apple — along with Meta Platform Inc., Alphabet Inc.'s Google, Amazon.com Inc. and TikTok owner ByteDance Ltd. — will still face new obligations. Preventing them from abusing their dominance in other parts of their business.

For Microsoft this includes the Windows operating system for PCs and the LinkedIn social media platform. For Apple, this includes its iOS mobile operating system, App Store, and Safari browser.

Under the law, it would be illegal for named companies to prioritize their services over those of competitors. They would be barred from combining personal data across their different services, prohibited from using the data they collect to compete with third-party merchants, and prohibited from allowing users to download apps from rival platforms. Will happen.

The new rules are due to come into full effect on March 7.

© 2024 Bloomberg LP


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