Amazon confirms more layoffs that will affect shopping with its Prime unit

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As Amazon begins cutting jobs across its business, including its streaming division, the e-commerce giant is now laying off employees in its Buy With Prime segment.

“We regularly review the structure of our teams and make adjustments based on business needs and following a recent review, we have made the difficult decision to eliminate certain roles upon our purchase with Prime Team,” Amazon said. the spokesperson wrote in an email to TechCrunch.

CNBC reported Thursday that Amazon laid off 30 employees, or less than 5% of its workforce. The outlet wrote that the affected workers will receive at least 60 days of pay and benefits, as well as assistance from Amazon to help them find new positions within the company.

Launched in 2022, Buy with Prime is a service that enables third-party merchants to offer Prime benefits like free shipping and returns. The company introduced new features last year that let customers track orders and chat live with customer service through Amazon's website and mobile app. Buy with Prime expands its availability by adding more US brands like BigCommerce and Sustainable Glam in early 2023.

“With strong acceptance from merchants and positive feedback from customers, Buy with Prime is a top priority for Amazon, and we will continue to invest significant resources in Buy with Prime to maintain that momentum. We are grateful to these employees for their contributions, and we are focused on supporting them in their next steps,” the spokesperson said.

Earlier this month, Amazon laid off 500 Twitch employees and hundreds of employees at Prime Video and MGM Studios. The company has made the most layoffs in its history over the past two years, cutting 27,000 roles or 8% of its corporate workforce.